Sunday, July 16, 2006

Spin the war II

So to follow on from the brainstorming of yesterday, here's 2 more ideas for the marketing campaign.


Idea #2:

Brand = Johnnie Walker Whiskey
Slogan = Keep Walking
Concept = The theme of all these advertisements is to show people coping with and overcoming challenges and obstacles. We certainly have plenty of examples of that.
Cost = Nada (if you don't count the bridge itself of course).





















Idea #3:

Brand = MasterCard
Slogan = Some things money can't buy, for everything else there's MasterCard.
Concept = We have lost so much in the past few days that the mind boggles. Some of these are material and can be restored, but the most dear could never be.
Cost = Way way too much.















NB: If I jest or seem to take things lightly don't think I am distancing myself from the great tragedy and the innocent blood spilt. It's just the way I cope, so let me be.

14 Comments:

Blogger Zanzounito said...

Impotent cowards indeed!

7:59 PM, July 16, 2006  
Blogger Delirious said...

:(:(:(
Pathetically funny.
Just let me wipe my tears... I'm still reeling from the attack on Tyre.
Till when will this go on?!!!!

8:03 PM, July 16, 2006  
Blogger nour said...

nice ideas...

8:22 PM, July 16, 2006  
Blogger Mar said...

You should be in advertising and not the medical field.Reconsider your career.

4:06 PM, July 17, 2006  
Blogger Bouzo said...

Ramzi...
I liked your campaign; it "tickled my brain". Here's an additional concept I am suggesting:
Brand: Adidas
Slogan: Impossible is Nothing
Concept: Along the same lines of overcoming challenges and obstacles, stepping out of the ruins to build a new future
Cost: endless generous donations
Creative: posted to my blog since I obviously couldn't upload it to yours...

6:03 PM, July 17, 2006  
Blogger Enriqueta said...

I wanted to say that given the current situation you are living through your sage advice to the young woman about preparing for the next football match was lite and needed.

I was for America, and Argentina!
blessings my prayers are with you, interesting blogg!
Enriqueta

10:15 PM, July 17, 2006  
Blogger Ramzi said...

Zanzounito
Yes, but aren't they priceless?

Del
It will go on until the day it stops.

Nour
Thanks!

Mar
I have a million times. But where else can I get to poke people and ask them to say "Ahhhhh"?

Bouzo
Good job, I saw your creation on the blog


Enriqueta
Thanks for all your warm sentiments, but how can you be with 2 teams at once?

12:20 AM, July 18, 2006  
Blogger Richard said...

I've featured your mastercard concept at my blog. Thanks for using humor, even gallows humor to deal with the insanity you're facing. Somehow it allows you to preserve your humanity in the midst of the madness.

I am an American Jew who cares about Israel. But I'm afraid that she's lost her soul on this misadventure.

Please stay well, stay strong & maintain your courage.

3:16 AM, July 18, 2006  
Anonymous Bishara said...

bonjour,
je passe dire courage and keep walking, la vie continue... le cauchemar sera bientôt fini... désolée de revoir des images qu'on a tous oublié.. désolée pour les citoyens qui paient le prix des intérêts d'ailleurs...
je suis de tout coeur avec vous... loin certes, mais ça me fait mal

12:49 PM, July 18, 2006  
Blogger DivaJood said...

I found your blog via Richard's blog. I love your use of humor to convey the message. I'm also an American Jew, who supports Israel. But my support of Israel includes recognition that Israel must stand down, cease-fire, and restore calm. My heart goes out to you.

Good luck.

5:14 PM, July 18, 2006  
Blogger captain zanax said...

Loving thy neighbor through language
By Ethan Pack

The back of a taxi is as likely a place as any to hear proposed solutions to the vexing Mideast conflict. At the intersection of Hebrew and Arabic, two Jerusalem Arabs recently helped me see the entire problem in different terms - and, one might say, in the terms of language itself.

Traveling through the city, the cab driver began by telling me that he understood my Judaism, but not the Christianity of a friend. He chatted to me about his Jewish friends. He said that if one looks through Islam, one would find that the Jewish religion makes perfect sense. He seemed to suggest we share a common religious vocabulary, unique to our two religions.

He grew sad and uncomfortable with political discussion, preferring to show off wallet pictures of his children and play his CDs for me. He excitedly searched through them a few times, skipping through mixes until he found Arabic songs that featured Israeli singers Zehava Ben and Sarit Hadad. The harmony in his appreciation of both the Arab and Jewish vibes appeared to be a genuine source of joy for him. I was impressed at his fluency in Israeli culture.

When the topic of the conflict reemerged, he simply said, "It needs to be solved from within, not from the outside. Anytime someone from the outside comes to solve it, they make it worse." This was something that didn't surprise him.

"The Americans, they are like children. We are ancient peoples; we are the same. They will never understand us, these children. The solution will come from within."

With another driver, an interesting detour came toward the end of the ride. "I tell you, I understand your mentality," my cabbie said. "I understand your mindset, the way the Jewish Israelis look at the world. I understand your understanding. And do you know why? Because I speak Hebrew. I can understand your thoughts.

"And, forever, the Israelis will not understand us. Do you know why? They don't speak Arabic. You must learn Arabic. Speak to us in our language, and you will understand our thoughts."

My education on many topics, from philosophy and anthropology to nationalism, has stressed the centrality of a people's idiom in framing how they describe the world, how they think about reality. But I had never considered the degree to which this could be applied to the divide - and unity - between Arab and Jew.

Meanwhile, many of my Israeli friends compare their Arabic learning to the Spanish most Americans take in school, but never retain. An Israeli aunt of mine, an elementary schoolteacher, told me her students despise their Arabic classes. "Can you blame them? They hate the Arabs so much, they don't care to learn it." Of course, a less loaded observation would be that third-graders chafe at many forms of schoolwork; distaste for math does not translate into a deep antipathy for numbers. Ironically, she echoed the cab drivers, noting that Arabs often speak a beautiful Hebrew, sometimes even more eloquently than Israeli Jews.

That being the case, could it be argued that progress toward a resolution to the conflict depends, as my first driver said, on ad-darasa al-Arabiya (the study of Arabic)?

One friend, the grandchild of Yemenite immigrants, told me, "Why should I speak Arabic? Do you speak Polish?"

My aunt's mother, born in Palestine to a 1920s pioneer family, espoused the opposing view, but with a story. She said that as a child, the British required Jewish schools to teach English. Some kibbutzim added the option of taking French or Arabic. Her father didn't give her a choice. "Arabic is the language of the people who were here when we came," he told her. "We won't be at home here until we can speak it."

9:53 PM, July 18, 2006  
Blogger Enriqueta said...

"Enriqueta
Thanks for all your warm sentiments, but how can you be with 2 teams at once? "

LOL,

Well, we had an office pool and there were only 3 of us, super ridulous that the passion for the sport is lost here.
anyways, i actually picked 3 teams, i could not pick the US it was taken. I had Argentina, Spain, And England.

Sadly as you know Argentina was close, but didnt make it.

So thats how i had more than one team, but of course i hoped the US would win. =)!!

I really appreciate your posts, and your very talented.

Blessings,
Enriqueta

1:25 AM, July 19, 2006  
Anonymous teiki said...

Look Bro, you're on the web
http://www.lemonde.fr/web/article/0,1-0@2-734511,36-796681@51-796255,0.html

Even though it's sheer abstraction, you're not alone, the world watches and listens (I live in French Polynesia)

Tous mes voeux de courage, et que les salauds de tous bords fichent enfin la paix aux innocents.

1:55 AM, July 20, 2006  
Anonymous Haj Ali-Hussein said...

Ramzi, i'm a french-lebanese and i was reading the news in the web-site of a famous french newspaper.I saw your personal idea of "Keep Walking", which is, i think more emancipated in Lebanon than in the rest of the world. I don't understand that we haven't famous runnners in Lebanon: it's in our customs to run fast. Oh!I just understand: we prefer to camp front of the ennemi(so we should have a good american football team). Laughing is the ultimate way to reach to survive in this shit(not Lebanon, just the conflict), and you survive "very well" in this case. Take care of you and of your family, and I hope that ,once upon a time,we'll have peace in our beautiful, but destroyed, country.
Excuse me for my english, but i'm 17 years old...

2:37 PM, July 20, 2006  

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